About

ABOUT US

Who are we?

Solo is an international-class Egyptian manufacturer of sauces, fruit purees, and toppings. Since our founding in 2012, Solo has created a reputation for excellence, growing to provide the required products to different target segments in the local market.
Our premium raw materials, sophisticated processing and cooking steps, and following the international standards are our work values.
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Vision

We aim to become the partner of choice for custom – ers inside Egypt regarding the target segment from class C to A, in the B2B FMCG sector, and a home friendly product in the B2C sector.
In pursuit of this goal, we are further developing our products› quality and packaging to grow into pre – sentable items for our partners in cafes, restaurants, hotels, and drinks stations in the street and aim to cultivate a new culture for moms and other females in Egyptian homes. Globally, we seek to win trust as we did before in Egypt and expand in the Middle East. As we expand our production capability, Solo will gain a larger share of local and international export markets, while maintaining high quality and keeping up with food and beverage trends.

Mission

To achieve our vision, we worked hard on our mass distribution strategy, which is in parallel with higher production volumes to be available in multiple hypermarkets and markets to generate, as we call it, «taste the sweetness every day.» Make all your lovable soft drinks and desserts at home using our sauces at affordable prices.
Our target was to provide homes with elegant bottles at lower prices to change mindsets. Apply the appropriate pricing strategy to compete with imported products and maintain the best price ever to gain a large market share. We carefully determine the market demands to compete and cover the market gap in the current global crisis.
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